On the eve of the 2010 Olympic and Paralympic Winter Games, in a desire to create a unifying symbol, the Francophone community of British Columbia has taken steps to develop a British Columbian Francophone brand.The emblem represents a butterfly fluttering its wings. The colours are fresh and vibrant like the forests, water and sky in the province’s landscape. The butterfly’s wings form a heart, the source of vitality and expression.

This dynamic and friendly emblem evokes pride and is perfectly suited to the environment that it represents.