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On the eve of the 2010 Olympic and Paralympic Winter Games, in a desire to create a unifying symbol, the Francophone community of British Columbia has taken steps to develop a British Columbian Francophone brand.The emblem represents a butterfly fluttering its wings. The colours are fresh and vibrant like the forests, water and sky in the province’s landscape. The butterfly’s wings form a heart, the source of vitality and expression. This dynamic and friendly emblem evokes pride and is perfectly suited to the environment that it represents. |
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VISIONThe Nanaimo area will be known, nationally and internationally, as the destination of choice for French- speaking tourists in British-Columbia. GOALS To maximize the contribution that the tourism and cultural sector makes to the Nanaimo economy by positioning it as a competitive and appealing destination for the French-speaking market. KEY STRATEGIES AND ACTIONS This action plan proposes to increase the number of French speaking tourists to the Nanaimo area by implementing these key strategies and actions: A. Meet visitor needs and enhance the visitor experience through the creation of French-language services and infrastructure. B. Build on existing events, tourism products and initiatives, as well as the 2010 Olympics, to attract French-speaking tourists and international media attention to the Nanaimo area.
#30-1925 Bowen Road | Nanaimo, BC V9S 1H1 Ph: 250.729.2776 Fax: 250.729.2777 afn@francophonenanaimo.org |
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